The Freelance Upgrade · Self-Paced

Your schedule
doesn't have to be
the reason you
stay stuck.

You've been thinking about this for a while. Maybe a long while.

Not because you're not ready. Because your life doesn't pause long enough to commit to a set day and time every week for ten weeks straight.

What's included
$197

One-time · No subscription · No expiration
Yours to keep and revisit anytime

  • Personal welcome video from Diona
  • 10 fillable weekly workbooks (PDF)
  • Short module intro video per week from Diona
  • Personal closing message from Diona
  • Lifetime access — go at your own pace
  • Does not include live sessions or cohort community
10
Here's what I know about you

You're not stuck
because you're not ready.

You're working. You're parenting. You're holding things together with both hands and whatever's left over.

You don't need someone to convince you that freelancing is possible. You need someone to show you exactly how to do it — and give you a structure you can actually work through around your real life.

Not a course you buy and never open. A curriculum that meets you where you are and moves when you're ready to move.

Same curriculum as the 10-week live course. Same workbooks. Same transformation. On your schedule — not mine.

"Not a course you buy and never open. A curriculum that meets you where you are and moves when you're ready to move."

— Diona Richards
What you're getting

Three things that
do the work with you.

Not just content to consume. A structure designed to move you through the full 10-week curriculum — around your real life.

01
Workbooks
10 fillable weekly workbooks

One per week. Fillable PDFs designed to do the work with you — not just read, not just watch. Actually complete. Each one builds directly on the last.

02
Videos
Module intro videos from Diona

A short pep talk before each week so you know exactly what you're walking into and why it matters. The context that makes the workbook land differently.

03
Bookends
Personal welcome + closing videos

A personal message from Diona at the beginning and at the end. The foundation everything builds on — and the send-off that tells you exactly what to do next.

The full 10-week roadmap

Every week.
Every deliverable.

Here's exactly where you're going. No surprises. No filler. Ten weeks of curriculum built for working women and mothers who are done waiting for the right time.

Week01
Finding Your Freelance Niche
Deliverable: Your Niche Statement — say it in two sentences
Foundation
Week02
Hard Skills vs. Soft Skills
Deliverable: Your Services Menu with real prices
Positioning
Week03
Making It Official
Deliverable: A registered, legally + financially set-up business
Setup
Week04
Money Moves
Deliverable: A rate you can defend and a process to get paid on time
Pricing
Week05
Building Your Portfolio
Deliverable: A portfolio that proves you're the human they need
Proof
Week06
Positioning as an Expert
Deliverable: Your positioning statement — even in the age of AI
Expert
Week07
Marketing Your Services
Deliverable: A 30-day visibility plan with a real human voice
Marketing
Week08
Finding + Landing Clients
Deliverable: Your outreach kit — find them, pitch them, close the deal
Outreach
Week09
Run Your Business Like a CEO
Deliverable: A client onboarding system that runs without you chasing
Systems
Week10
Launch Week. Plan. Scale. Go.
Deliverable: Your 90-day launch plan — exactly what to do next
Launch
What you walk away with

Not someday.
By Week 10.

Nine tangible deliverables. All built by you, guided by the curriculum.

A completed niche statement
A services menu with real prices
A registered business — legally + financially set up
A portfolio with human-proof work
A positioning statement
A 30-day visibility plan
An outreach kit
A client onboarding system
A 90-day launch plan that tells you exactly what to do next
The self-paced difference

No live sessions.
No falling behind.

You work through each week when you're ready. The workbooks guide you through every exercise. The videos keep you grounded in the why.

Simple. Flexible. Yours.

No Live sessions to show up for
No Set schedule to keep up with
No Falling behind because life happened on a Tuesday
No Expiration date — it's yours to keep

"When you complete your deliverable — you move forward. Not on a schedule. On your terms."

Each week has one deliverable. Complete it when you're ready. Move forward when you do. Come back to any week whenever you need a refresher.

Want to go deeper?

Add the
community.

The course alone will get you there. The community keeps you there.

The Upgrade Inner Circle gives you monthly live coaching calls, a private community of women building right alongside you, and a resource library that grows with you.

"You are not alone. There is a community waiting to embrace you and walk this journey hand in hand."

The Upgrade Inner Circle
Monthly live coaching + private community
  • Monthly live "Real Talk" group call with Diona
  • Private community — women building alongside you
  • Resource and template library
  • Money Moves Monthly — financial strategy deep-dives
  • 20% discount on both course options
See membership tiers →
Ready?

You've already
waited long enough.

The curriculum is ready. The workbooks are built. The videos are recorded. Everything is waiting for you to open Week 1.

No subscription. No expiration. Work through it at your pace — and come back to any week whenever you need a refresher.

"The self-paced version was built for exactly that woman. Same curriculum. Same workbooks. Same transformation. On your schedule — not mine."

The Freelance Upgrade — Self-Paced
10 weeks of curriculum.
On your schedule.
  • Personal welcome video from Diona
  • 10 fillable workbooks — one per week
  • Module intro video per week from Diona
  • Personal closing video from Diona
  • Lifetime access — yours to keep
$197

One-time payment. No subscription. No expiration.

Lifetime access No schedule No expiration

Inner Circle member? Your member discount applies at checkout. Log in to see your tier rate.

Get the self-paced course

Results will vary based on individual effort, experience, and circumstances. This program provides educational frameworks — not a guarantee of income or client acquisition. See our full earnings disclaimer.

One more thing

The curriculum is ready.
So are you.

You've been thinking about this for a while. The self-paced course doesn't ask you to rearrange your life. It fits inside it. Ten weeks. Your pace. Your terms.

Get started — $197